top of page
  • Schermafbeelding 2018-12-15 om 16.25.26.
  • LinkedIn Social Icon
  • Angellist



With a million things vying for your time, reading my story probably isn’t at the top of your list. With that in mind; the fact that you are visiting my website is something that I don’t take lightly. It actually is a pretty BIG deal for me. Let’s make this worth your while! 

About me: I'm a VP of Sales by day, and a proud dad full-time. Also, I like to think I’m tech-savvy, a good communicator, and a person with a decent sense of humor. FYI: some people might disagree with the "humor" part, and that's fine! 😄

In the end, I'm someone who can work independently but prefers to be a team player. GO, team! Furthermore, I'm an experienced SaaS leader who loves innovative tech startups and scale-ups. 🤖

Nothing satisfies me more than contributing to the overall growth of a business, scaling teams, and reaching personal levels of success. To me, success is the ongoing process of trying to become more knowledgeable every single day while – at the same time – contributing in a positive way to others.

Want to talk? Since I’m a food lover 🥑 and coffee addict ☕️; let me know if you want to grab some Rocket Fuel 🚀 (strong coffee). I’m always open to having a chat!


about me


Sales experience: 12+ years

Leadership experience: 5+ years

VP Sales: 2+ years


SaaS (software as a service) 

Closing Deals 

Leading by Example

Managing and Growing a Team

Scaling Sales teams & Companies

 Strategic Partnerships

Blockchain & Cryptocurrency


Dutch (native)

English (fluent)


Vice President of Sales


Sendcloud is Europe's number 1 shipping tool for online stores. We help online stores by optimizing their shipping process.

Thanks to our deep integrations with more than 25 existing ecommerce systems such as Lightspeed, Magento, WooCommerce, Prestashop, Shopify and market places like Amazon, we make it possible for eshops to ship easier, faster and more efficient.



Achievements over the past 5 years

  • I’ve helped Sendcloud scale from 800 to 12,000 subscriptions (SMB - SaaS).

  • Revenue has grown from €100k ARR to €15M+ ARR (subscription value).

  • We've scaled the sales team from 15 to 70 FTE (8 countries).

  • We've built a full outbound motion that brings in 50% of the new business.

  • I've earned 4 promotions in a 4-year timeframe (Team Lead up to VP Sales)

  • We launched Spain, Italy, and the UK.


Startup Coach

We live in a digital world. With more than 3 billion people online and only an e-mail, tweet or Facebook message away, asking for help seems easy. Yet, when startup founders are looking for insightful feedback or advice, good mentors that can help you to the next level are sometimes hard to find.

Bringing innovative startups and knowledgeable people together is key in this digital age. Therefore, I am always open to getting requests from innovative startups and ambitious founders that are looking for an experienced sales leader to help them grow the business (freelance). 



When Luc joined Sendcloud, you inmediatley could tell something special was about to happen. From the very start, Luc is a kick starter of a hard working and result driven sales machine.

He is a data driven leader with AN analytical and practical approach. Luc knows how to coach and inspire people with structural and open feedback.

Besides that, he’s always looking for improvements and knows how to make people better. I’ve seen Luc being successful in multiple countries and roles at Sendcloud. His high impactful way of working is decisive for his success.

At the moment, Sendcloud is ramping up for one the most successful periods in her history. I can fairly say - Luc played a big role leading up to this moment. I truly believe in his vision and way of working. Luc brings success to companies and he has fun doing it.

Roland Jansen.png
Vanessa Hoen.jpeg

"I started working with Luc at buuteeq Inc and transitioned into with him due to acquisition. Luc is one of the most spirited colleagues you'll ever meet. But more importantly, he is truly a knowledge base when it comes to digital & online marketing!


His relationship with customers is natural and profound, because of his sincere believe that the sales can only be done with a solution selling mindset. He will do everything in his power to bring the customer the right solution while still focusing on the company goal.

He'll challenge both himself, the customer as well as the company when it comes to finding the right solution. He's a go-getter who doesn't stop and keeps going for gold. Luc is an amazing person and great asset to any sales team!"

When Luc enters the office, one can see immediately the motivation and dedication for his profession.. Luc has a talent to engage and inspire the whole team with his hands-on mentality.

He strives to overachieve instead of achieving his targets. Not only his talent and dedication lead to his professional success, but also his hard-working spirit.

Additionally Luc is very team-oriented. All of that makes him a must-have for your company. I truly enjoyed working with Luc and what I could learn from him, as a person and as a professional.

Julia Franta.jpeg



Want to get in touch? 


Fill out the contact form & I’ll will get back to you asap!

Thanks! Message sent.

bottom of page